Answers to User FAQ's
Q - What is a Recommendation Index?
A - A Recommendation index (or RI) is the number of recommendations customers have provided. For each positive recommendation the RI increases by 1, for each neutral recommendation, there is no increase and for each negative recommendation the RI decreases by 1.
Q - What is the advantage of DirectoryOf over other directories?
A - DirectoryOf is an on-line reputation repository. This means that a Trademember's reputation is here, viewable by the public, independent of their input. This means that you can judge for yourself - before you even pick up the 'phone, if you wish to do business with a Trademember.
Q - What does it cost?
A - Nothing, nada, zilch. This service is free. All we ask is you tell your friends.
Q Can a Trademember fake a reputation?
A - Technically yes, however we vet all the recommendations that come in. A Trademember could send us faked feedback forms or create 100's of email addresses to allow them to post lots of recommendations on-line, HOWEVER, we do audit and monitor this and the penalty for such actions is for us to reverse the RI - i.e. if they fake 100 positive RI points, we will remove the fake ones and give them 100 negative RI points.
Our ambition is to be the champion of the consumer. Honest Trademembers will value, respect and profit from this. Dishonest Trademembers will not.
Q - I wish to complain about a Trademember - will they see my name?
A - Yes of course. This is only fair and the only way the Trademember has a chance of resolving your complaint.
If the comments are posted on this site, that is if the Trademember has not resolved your complaint, then your name and county (i.e. Mrs Smith, Berkshire) will be displayed along with your comments.
When someone wishes to provide a negative recommendation we will ask for a fax or a copy of an invoice - we wish to see that you have transacted with this trademember. On receipt we will ask the Trademember concerned to resolve your complaint within 14 days. If they fail then the negative recommendation is posted. We reserve the right to vet or edit the negative comments to ensure they comply with our high standards.
For example - you may not make slanderous comments against a Trademember - however you may describe your experience with this Trademember, in detail, provide everything you say is true.
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